Mandy Moore delivers beauty care recycling message
By Chimmy Thompson
Nearly half of Americans do not recycle their beauty and personal care products, which is why they account for a significant amount of waste found in landfills. Armed with that knowledge, Garnier partnered with TerraCycle and DoSomething.org — the largest organization for young people and social change — to launch the second year of Rinse, Recycle, Repeat.
The goal of the national campaign and college campus competition is to educate young people on how to responsibly recycle in the bathroom and divert beauty empties from landfills. Once collected, TerraCycle will recycle the packaging into pelletized lumber and create materials to build Garnier Green Gardens such as picnic tables, playground equipment, benches and garden beds.
Garnier’s brand ambassador, actress Mandy Moore, is the face of the campaign this year and stars in a public service announcement educating young people about how to responsibly recycle bathroom empties. The PSA can be viewed at https://www.youtube.com/watch?v=W5DDVQEGhPA&feature=youtu.be.
By rallying young people to recycle their empties, Garnier hopes the campaign will help divert 1 million empty personal care and beauty products from landfills by the end of 2018. Attaching Moore to the campaign is a perfect balance of brand ambassador and social warrior.
“I’m very passionate about taking care of our planet,” says Moore. “Garnier’s commitment to responsible beauty is one of the things that really excited me about the opportunity to serve as their brand ambassador. I’m very proud to be a part of the Rinse, Recycle, Repeat campaign with DoSomething.org. I didn’t grow up with the same knowledge that kids today have in terms of their global footprint and that’s why I think it’s great that Garnier is encouraging younger generations to become more aware of how to implement proper recycling habits at a young age to help take care of our planet and our future.”
Beauty and personal care products with a number #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner and many others cannot be recycled curbside and must be separated. This year’s campaign will focus on educating participants by giving them recycling tips on what can and cannot be recycled. The campaign will also showcase best practices to identify recyclable items, such as checking the numbers on packaging before tossing it out.
“We’re excited to work with young people around the country to make a positive impact on the environment,” said Aria Finger, CEO at DoSomething.org. “We’re proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people to give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018.”
How to Get Involved
To participate in the national Rinse, Recycle, Repeat campaign, individuals can:
- Sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the “Prove It” page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
- Once the bin is filled with 10 pounds of beauty empties, participants can print a free shipping label, compliments of Garnier, to send their empties to TerraCycle to be responsibly recycled.
- A college competition will kick off on 50 college campuses nationwide to collect the most beauty empties. The college team that collects the most empties will be rewarded with a garden for their community furnished by Garnier and TerraCycle. Last year, Union College won the 2017 Rinse, Recycle, Repeat College Competition. The team was awarded a Garnier Green Garden planted in their local community of Lincoln, Nebraska.
The Garnier Beauty Recycling Program, in partnership with TerraCycle – the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste – is a free, national beauty and personal care recycling program for the collection of empties that otherwise cannot be recycled. Since inception of the program in 2011, the Garnier Beauty Recycling Program has diverted more than 10 million empties from landfills.
These empties have been turned into pelletized plastic lumber for raised garden beds, benches, trash receptacles and other elements for community parks, playgrounds and gardens in Nebraska, Louisiana, Michigan, Ohio and New York.
Garnier and TerraCycle have installed nine Garnier Green Gardens throughout the United States that engage hundreds of thousands of individuals in the surrounding communities, and many grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches. By the end of 2018 the Garnier and TerraCycle will plant two additional Garnier Green Gardens. One will be granted to the winners of the college campus competition and the other will be granted to a local non-profit organization in New York City where the brand’s U.S. headquarters resides. This garden will be planted by L’OréalUSA employees through the company’s annual Volunteer Day initiative.
Garnier’s heritage is rooted in naturally-derived ingredients and formulas with sustainability in its DNA. Today, the brand’s global commitment to responsible beauty extends beyond the formulas; it’s the cornerstone of the brand. Garnier is committed to developing products that take care of your skin and hair, as well as the planet and future generations.
DoSomething.org is the largest tech company exclusively for young people and social change. It’s activating 5.5 million young people to do good in every U.S. area code and in 131 countries. Using a digital platform, members join DoSomething’s volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America’s homeless youth. They’ve cleaned up 3.7 million cigarette butts. They’ve run the world’s largest youth-led sports equipment drive.
TerraCycle is the world’s leader in the collection and repurposing of complex waste streams, ranging from used cigarette butts to coffee capsules to ocean plastic to oral and beauty care products and packaging. The waste is collected through manufacturer-funded programs that are free to the public, as well as Zero Waste Boxes that are purchased by end users for recycling from homes, offices, factories and public spaces. The collected waste is converted into a variety of raw materials that are sold to manufacturers that produce new products.
Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process.