But leave the sand where it belongs
Unless you’ve planned a beach vacation or expect to spend some quality time around a pool, beach towels don’t normally find themselves as “must-haves.” But the melding of technology and design has created some opportunity for some savvy creators. Among them, Tesalate, an Australian company founded by Jacky Lam and Volkan Ozbek, has exploded on the world stage thanks to cutting-edge textile technology which keeps sand from sticking to the fabric as well as allows it to dry much faster than traditional terry cloth. But what might be the real attraction to the brand is, well, its attractiveness. More than three dozen different designs and patterns in varying colors allow the towel to serve not only as a beach blanket (they come in double sizes as well), but as wraps and shawls, whether you’re at the beach, the yoga studio or anywhere in between. It’s visually stunning social media campaigns coupled with an inherent understanding that the Australians know a thing or two about beaches has this company soaring. And when you have a business that sells the endless appeal of summer, you’ve got to feel good about its future. From $59 to $99. tesalate.com
